Feel good advising
starts here
When your platform works harder, you can focus on what matters.
Why advisers won’t stop bonging on about us
Feel in control
Easy to use
Feel supported
Service you can rely on
Feel confident
Pricing that stacks up
So... what does
feel good advising
actually mean?
It’s that moment when things just click.
Your platform feels intuitive.
The day-to-day runs smoothly.
And your attention stays where it should – on advice, not admin.
It’s about removing friction from everyday tasks, being supported quietly in the background and feeling confident in every decision you make for clients.
When everything works like that, advising feels good. And good things tend to get talked about.
Meet Keith.
And the bell he can’t stop ringing.
Keith recently reviewed platform charges for a typical client:
- £200,000 portfolio
- Invested in open‑ended funds
- Using a model portfolio
- Split across a pension, ISA and GIA
By switching to AJ Bell Investcentre, Keith’s client saved 30% in platform charges compared with the market average.*
That’s money staying invested for his client – and a recommendation Keith feels genuinely good about.
No wonder he’s still bonging on about it.
*The lang cat 2025. 30% saving is based on a client with £200,000 invested in open-ended funds within a model portfolio, split as 50% pension, 25% ISA, and 25% GIA. This comparison is AJ Bell Investcentre versus the market average.
The information on this page is intended for advice professionals only.
Authorised and regulated by the Financial Conduct Authority.
